// Opening Wednesday 14 September 6pm
Ella Scott Fleming
// Thursday 15 September – Saturday 1 October 2016
Ella Scott Fleming
In fashion when they ask you about your mood board they say “who’s your “girl”?”. My “girl” is me in different projected fantasy worlds. My “girl” has dyed hair, she wears cowboy boots and leather or leopard print pants. She has a tramp stamp and she’s slutty with pencil thin eyebrows. She’s my baby sitter in the 90s and her hair smells like apples. She loves Leonardo Dicaprio, Britney Spears, and The Backstreet Boys. She’s a party girl, sometimes she takes too many drugs. She loves; bad boys break her heart constantly. She listens to Nick Cave & PJ harvey. She is the Christina Ricci quote. Guess ad Drew Barrymore, junkie Angelina. When she dresses she is sometimes medieval, sometimes baroque, sometimes renaissance, often with a peasant blouse. She loves her gay friends and to go out dancing to vocal house music with them on e.
When a product is marketed, pictured, within a landscape, it is about identifying the ‘makings’ of the product, which is “where it comes from” as “what it is”. A product pictured in its environment is an advert that visualises “how the product came to be”. In order to advertise its “real flavours”, Ben & jerry’s ice cream cups spill out grass fields and cows or even workers harvesting cocoa. Cocacola does not promote real flavours, but on dairies in Auckland Cocacola bottles are pictured lying in snow before a red background. Ice on the bottle becomes a bed of snow. The red background is a hot sunset, the colour of the cola nut, of the red colour in the black under light. Cocacola is not a healthy treat, and its economy is not natural. Its soul is a spark of mystery; Cocacola, the black drink, “The Real Thing”.
With curatorial assistance from Bridget Riggir
Ella Scott-Fleming completed a BFA(hons) at Elam last year. Recent works include “Friday the 13th Group Show” at Terror Internationale (2016), “Fuck Me” a publication curated by Owen Connors (2016) and “Univercity” at George Fraser (2015).
Tim Webby is a contemporary artist living in Auckland. Recent works include “Derealisation Under Burning Electric Light at Sad Carnival in the Woods” (Terror Management, 2016), “Falling” (‘Fire in a Fennel Stalk’, North Projects, Christchurch, 2016) and “Native American Paintings “(‘Are Thoughts Real?’, Fuzzy Vibes, 2015).